Below is a little story from one of my favorite Mentors.

As business owner and in life in general, we need to aim high, think big and quit chasing mice.

That’s a race to the bottom and there are no winners there.


The story of the lion, field mouse and antelope.

I was discussing this week with some of my private clients how to price and value their time. This story of lions, field mice and antelope’s came up that I think we can all benefit from it and apply it to our lives & businesses.

A lion can capture, kill and eat a field mouse rather easy, however it turns out that the energy to do that is greater than the caloric content of the mouse.

So, if a lion spent his whole day hunting and eating field mice… it would slowly starve itself to death!

A lion cannot live on mice.
Lions need antelopes.
Antelopes are big.

While they take more speed and strength to capture and kill, once killed, they provide a huge feast for a lion and its pride.

A lion can live a long and happy life on a diet of antelope.

Therefore, understanding difference between mice and antelopes is very important when comparing the story to your own business life and value’s.

If you’re spending all of your time and energy going after ‘field mice’… your short-term rewards are a feeling of activity and maybe even accomplishment.

However, in the long run, you’re going to starve.

This is also the same philosophy when we compare our personal businesses to the metaphor. A low invested client has the same effect as the field mouse, they take up most of your time, and create the least amount of results because they are less invested in the process.

On the flip side, the high end client may take more effort from the start, you will spend a bit more time and energy to help guide them through the steps but in the long run, they bring the most reward and are your truest advocate.

As a result, you are living your purpose and working with those that add to your life’s work rather than take from it.

So my riddle for you today is 2-fold.

1. Are you a lion?
2. Do you spend your day chasing mice or hunting antelope?


Best, Keith

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